There are 3 advanced topics every team should know when using Eletype:
User Configured Rules w/ Campaign Filtering
Warnings vs. Alerts
For Google and Facebook connections we recommend that teams add their own monitoring rules.
This can be done by using /eletype configure or clicking the ⚙️ icon next to alerts. Like this 👇
Once you pick a rule, you can configure it using this dialog box:
Enter in a value you would like Eletype to monitor and you are all set. Status allows you enable or disable a monitor.
In most cases a rule won't apply to all campaigns in an ad account, this is where the Campaign Filter comes in handy. Add a comma-separated list of campaign naming conventions for this rule to apply to. Like this:
In the above example, the rule would only be applied to campaigns that contain "B2B" or "LEAD_GEN" in their campaign names. Example:
Campaigns named "PiperNet B2B North America" and "Hooli Lead_Gen New York" would be monitored using this rule.
While Campaigns named "Slice Line Bay Area" and "Aviato Awareness 2019" would not be monitored using this rule.
We cover this topic more in this blog post: Features for Agencies.
Warnings and Alerts
Yes, there is a difference!
Threshold Warnings & Alerts
When a configured rule approaches the KPI threshold a warning will be triggered when the metric reaches 90% of the target. As it meets or exceeds the threshold the warning will turn into an alert. Like this:
In the above example we have a CPA threshold set at $1.25. As the CPA approaches the threshold we get a warning and as it exceeds the threshold we get an alert. The alert is weighted more severely than the warning and both are factors in the impact analysis that ranks and filters notifications.
Anomaly Warnings & Alerts
Similar to the Thresholds, Anomalies now have different severity levels that trigger a warning or an alert. Essentially very large anomalies are alerts while lesser anomalies are warnings. Here is an example:.
Finally, in all of these examples you’ll see the gear icon. You can click the gear icon to reconfigure your thresholds at any time.
We wrote a blog post about this topic: Warning – New Feature Alert!
Connection Grouping & Bulk Add
Did you know you can add more than one connection to a Slack channel?
When you add more than one connection of the same type to a Slack channel Eletype will group them together. Like this:
As a result your Daily Summary and Notifications will now aggregate across all connections in the group.