Step 1 - What is an anomaly?
Each day Eletype analyzes all of your marketing campaigns. Part of this analysis includes checking for anomalies in key marketing metrics. Here are some examples of campaign anomalies Eletype checks for:
Major changes in daily spend
Sudden increases in media costs
Dramatic decreases in conversion rate
Step 2 - How is it calculated?
Anomaly calculation happens in 3 steps:
Detect the anomaly
Quantify the impact
Filter the notification
Methodology: Not all anomalies are created equally. Sometimes a major anomaly in a smaller campaign is actually less impactful than a smaller anomaly in a larger campaign. Eletype computes an impact analysis score which is then used to filter notifications.
Step 3 - Anomaly Workflow
There are 3 options for interacting with Anomalies:
Graph it - A visualization of the anomaly
Set Status - Change the status to communicate with your team
Mute - All anomalies can be muted for 1 day, 1 week, 1 month or forever. Use this to control which anomaly notifications are most useful to your team.
If you have specific questions about anomalies and notifications please drop us an email at firstname.lastname@example.org or by typing /eletype feedback